Product design, research & strategy

I design products, lead design teams, facilitate strategic product decisions and educate.

  • 15+ years of complete product expertise

    Product strategy, Experience & Interaction & Interface design, User research, Product & project management.

  • I've worked with companies like yours

    From local startups to global corporates; both product companies and agencies; in academy and industry.

How I can help you improve your product team's results


When you have a team and internal capacities, but need extra knowledge for steering them efficiently to achieve your goals.

  • Close cooperation with top-level decision-makers, product managers, or business owners.

  • Typically I facilitate workshops, (co-)create strategies, processes, analyses, or guidelines. 


When you need to develop specific competency of your team, increase its efficiency, quality of output, or raise seniority level

  • I join your design or research team temporarily, review current practices, seek improvements in processes, methods, and lead by example towards better results.

  • Includes individual mentoring.

Hands-on work

When you lack internal capacity or specific competency or need to accelerate your project with a superpower of seasoned expert.

  • Typical delivery is a design specification, UX or interaction model spec, market analysis, prototypes, research report, or product concept definition.

  • Alignment with your internal teams(s) and processes.


When your team needs to learn a new skill, get trained for specific situations, or understand and strengthen specific competence.

  • Practical one- or multi-day training, custom-made for your needs. Participants learn a new domain and don't leave until they're able to use it effectively in real situations within your organization. 

Selected work

10 years of designing automotive experiences

I've worked for car manufacturers in Europe, North America, and Asia. I designed in-car experiences, HMI, and mobility solutions, from research & early ideas to implementation. Concept cars and production cars across segments.

I've talked about Automotive HMI.

#Automotive #UX #HMI #Holistic

HMI UX design team lead at Škoda Auto

I've led a UX team designing multiple generations of new in-car interfaces. Defining interactions with digital and haptic controllers across devices and facilitating cross-department user-centric cooperation incl. top management.

See the latest Skoda HMI & haptics.

#Leadership #Corporate #Strategy

CF Hero — app for cystic fibrosis patients

I've (co-)designed and led the product definition from initial research to development & further growth. In cooperation with medical experts, patients, and their families in an extremely restricted non-profit environment.

This is how I tell the story. 

#ProductDesign #UX #Impact

Hammer App — navigation for truckers

I've led the UX concept and product definition of the navigation app for American truckers. Hand in hand with the team of UX, UI, and devs. From zero through research to complete specification of screens and flows, to launch.

See the main features of the app.

#Product #App #UX #EndToEnd

What's my background?

How do you know that I know? 

Solid formal education

I hold a Master's degree in Human-Technology Interaction (2012), and 
PDEng doctorate in User System Interaction (2014)
from the TU/e Eindhoven.

I.e., Domain of social sciences in the context of technology, culture, and its application in design and research practice.

Lecturing, mentoring & sharing

I've led university courses on interaction design, UX design, service design, and Human-Centered Design at universities in Europe and North America.

I (co-)created online courses on HCD, and wrote about UX.

I've been mentoring designers — now seniors.

Together with industry leaders

I've presented or led workshops at dozens of conferences and professional meet-ups internationally.

I'm a member of IxDA, UXPA, and Czech UX Association, and have a well-developed international network. 

Let's talk

Based in Prague, Czechia, Europe.
Available for remote / short-term work globally.